The most valuable internet marketing tip I was ever given was this. Find yourself ONE mentor that you trust and believe and remove yourself from everyone else’s list. When there literally is a new offer every single day arriving in your inbox, claiming to be the internet marketing solution you have been searching for, it is very difficult to resist the temptation. So, do this. This is without doubt THE most important thing you need to do if you want to become successful on the internet and it is the one thing that changed my destiny from one of failure to success. Just cut that temptation off at the root.
The second most valuable internet marketing tip was as follows:- The one thing that most newcomers to internet marketing want the MOST is what they need the LEAST. Most are actively looking for a new marketing tactic or tool or maybe fast track internet marketing courses that promise to turn you into a guru overnight. Most are opportunity seekers who are looking for the “quick route” to making a lot of money online. Most, in fact about 97% will fail.
We’ve all had the emails from the self appointed experts haven’t we? Promising everything from “Make $27,000 with Affiliate Marketing 10 days – No website required” or ” This is the only Internet Marketing Solution You’ll Ever Need” or, my favourite and probably the most scam worthy, the “turnkey make money website that will pump awesome amounts of cash into your bank account while you sleep”. Mmmm… amazing. So why isn’t everyone who’s struggling in this recession hit world doing it then?
Success is the ability to go from failure to failure without losing your enthusiasm – Sir Winston Churchill
Days are wasted trying this new idea and that new idea, giving this new thing a go and that new thing a go.We dabble in a bit of list-building stuff. Then we dabble in a bit of traffic generation stuff. Then we mess about with a few affiliate marketing things (You know THAT one – the “No Website Required” tactic) We do the SEO “trick” we heard about on the forum. We write a gazillion articles because we heard that works. Then we start questioning why we’re not making any money. We try other avenues. “Can I blog and make money?”, ” Lets try videos”. Yeah, lets give that one a try. That’s the answer because it’s new for now.
And on and on it goes. 30 days later, 6 months later, 2 years later… we are still singing from the same song sheet. Different verse maybe, but still the same old song. We are still actively looking for new marketing tactics or tools and in the process we’ve been spending money instead of making it, wasting time instead of freeing it up. And most of us won’t have made a cent.
What’s the problem? Is it all smoke and mirrors? Is it all one big scam? Most internet marketers never experience much success, if any, because they constantly pursue things they WANT instead of things they NEED. The tips I am going to share with you in the remainder of this article will be a monumental shift for a few who “get it”. Some will say, “I’m sure she’s right, but it’s not as sexy as all the spinning plates while standing on one leg stuff the gurus are doing”. Whatever. Take it for what it is.
I have not failed. I’ve just found 10,000 ways that won’t work – Thomas Alva Edison
I failed miserably online for 2 years before I started making any money. I don’t mind admitting it. I took numerous internet marketing courses in affiliate marketing, article marketing, blogging, copy writing etc. I don’t regret doing the courses. It wasn’t a total waste of time. I learned new skills from each and every one of them. What I do regret though is the time I wasted getting to my end goal. I realise now that had I chosen one mentor and one path I would have got there a lot quicker ( and a lot cheaper come to that!)
Looking back now I realise that I mistook ‘activity’ for ‘action’. I had a mistaken sense of entitlement. I thought because I’d spent so many hours working on the internet that I should be making money on the internet. I would start each day checking my emails to see which ‘guru’ would have the answer for me today. I would end each day frustrated and annoyed with myself for being constantly distracted and not following my plan (which changed most days according to which was the next thing I was going to try)
I like to think I’ve failed my way to success. In fact, I know I have. Failed and succeeded that is. Most of you who read this will believe me because you will have been there yourself. Most of you will ignore what I have to say because ” there isn’t a magic button you can press and make money overnight while you sleep” isn’t what you want to hear. But a few of you out there will read this, and you’ll get that what I’m telling you is legit. For those people, it’s time for a new song. For the rest of you, come back in 30 days or 6 months or 2 years and read this article. Maybe then it will sink in.
Internet Marketing Tip 1
The first order of business is to bring some order to your business! You’ve got to streamline. And what I mean by that is simply this: do one thing and do it well. You need to “decide what you want to be when you grow up”. That is, what business model do you want to follow? What is the ONE primary thing you’re going to do to make money? Are you going to create information products? Be an affiliate marketer? Set up your own Internet Marketing Courses? Sell items on eBay? Resist the temptation to try it all. Resist the temptation to dabble. Trying a little bit of many things almost certainly will mean you won’t do anything well. Decide right now what the ONE PRIMARY method of generating cash for your business will be. Don’t proceed until you’ve streamlined your business.
Internet Marketing tip 2
Regardless of what your ONE revenue path is, there will be many parts. You’ve got to systemize your business into manageable chunks. You’ve got to break everything down into a daily plan. Follow the plan and don’t stray from your path. If you don’t get time to finish everything on that days list, carry it over to the following day. Don’t try a bunch of things and do them averagely or poorly. Find ONE method and do it WELL. You want to un-complicate things. You want a MINIMAL set of action steps. You want to do the very least amount of different things as possible to achieve your goal.
Internet Marketing Tip 3
Perhaps the most devastating thing in the life of the 97% of those who fail is this: They don’t stick to it. Seriously, that’s what failure is… it’s NOT DOING SOMETHING. It’s quitting. It’s coming up short of the finish line. It’s NOT DOING SOMETHING. When you narrow things down to ONE way of making money and then create a simple plan of MINIMAL ACTION STEPS to make money, you absolutely must STICK TO IT. Don’t quit. Don’t quit. Don’t quit. Despite me saying this, most reading it will quit anyway. A “new” offer of the week will come along and they’ll get distracted. Someone who is well respected in the industry will convince them that the latest trick is the “most important thing you’ll ever do” (Talk about a new verse of the same song!) Things won’t happen instantly, overnight like other people promise. You can rationalise the decision to quit in a thousand different ways. You can make excuses for why you should move on and try something else. Label it whatever you want, but just below the surface you’ll see this word tattooed on your being in permanent ink… failure. If you quit, it’s all the same… it’s NOT DOING SOMETHING.
Internet Marketing Tip 4
As I said n the very first paragraph of this article, Find yourself ONE mentor that you trust and believe and remove yourself from everyone else’s list. So that’s it. As I see it you now have two choices. You can carry on singing the same old song and be in the same old place this time next month – or you can change the tune. Of course it’s up to you but I sincerely hope you decide to change the tune. Which ever path you take, I wish you luck.